News - Date: 24 December 2004
POLOKWANE - The African Ivory Route in Limpopo is set to offer adventurous visitors a unique eco-experience this festive season.
This, according to Mr Charles Maluleke, Senior General Manager (Tourism and Environment) of the Limpopo Department of Finance and Economic Development.
Since its introduction four years ago, the route has proved to be an increasingly popular attraction, forming an important element of the province’s booming tourism industry, he pointed out.
“As part of our marketing drive, we will be encouraging travellers to take advantage of our special rates to explore the cultural history of Limpopo, and also experience its wildlife and scenic beauty,” he said.
The management and team members of the African Ivory Route launched a special marketing campaign last week, during which they hosted the media at a Bush Breakfast in the Polokwane Municipal Game Reserve.
The campaign, which has also been taken to the streets of the city, will draw attention to particular packages on offer from December 2004 to February 2005. These packages include accommodation from as little as R150 a night at camps such as Manyeleti (the place of the stars), where visitors are offered “a superior big five game viewing experience”.
Other venues, such as the Modjadji camp, highlight legends and traditional customs, while also introducing tourists to age-old secrets and rituals.
Mr Maluleke explained that the experience of welcoming locals and foreigners into their villages had been a new and fulfilling experience to most rural people, and they were now starting to reap the benefits. He said plans were afoot to expand the scope of the Ivory Route and its attractive products, in order to draw in more communities, and create more jobs in rural areas.