Upon entering bead artist Ms Phynus Phophi’s stall in Thohoyandou, visitors are immediately greeted by her beautifully crafted creations. Located at a makeshift stall on a busy corner next to the Thohoyandou Magistrate’s Court, the spot has become a hub for indigenous-fashion enthusiasts. The 38-year-old Phophi, from Tshitanini outside Thohoyandou, attracts a diverse clientele, including top celebrities in music, actors, and prominent business personalities.

Phophi explained that her journey into beadwork began unexpectedly. “It was when my mother, Ms Violet Phophi, who is a ‘professor’ in the bead industry, fell ill and could not finish some clients’ orders. Some of the orders were already paid in full, and some were urgent ones for special functions. As I grew up observing her working at home, I decided to give it a try and assist in completing the orders,” she said.

Phophi’s initial efforts were met with great approval. “Some clients did not even notice it was not my mother who had done their orders. My first article was decorating shoes with beads, and I did it with precision. That was to set me on a lifelong career. Today, I can master almost everything that my mother could do. I have even made some new additions for variety,” she said.

According to Phophi, beadwork is an exciting art that requires creativity. “I have been in this field for years now and have worked with many clients. Some are good, and some take me for a ride when it comes to paying for their orders. One other challenge I always encounter is the middleman syndrome, where those ‘connected’ would come and exploit me,” Phophi said.

She highlighted the growing demand for indigenous creations. “I have big dreams in this business. I see myself owning a large shop dealing in traditional attire here in town, where my clients would have easy access to my wares. I see myself being a wholesaler, supplying my creations to big shops and even internationally. I am carrying my mother’s legacy forward. Please support me!” Phophi said.